MEXICANAL Network, a Mexico-based channel launched in 2005 by Cablecom and Castalia Communications, targets the Mexicans living and working in the United States, Canada and Mexico. Its lineup features a dynamic range of Spanish-language content encompassing news, culturally significant programs, sports and popular entertainment from public broadcasters, independent producers and local access stations throughout Mexico.
Cablecom and Castalia recognized the need for programming from numerous regions throughout Mexico because the majority of Mexicans living in the U.S. come from places other than Mexico City. Signing programming affiliations with broadcasters from different states, MEXICANAL Network is able to provide precisely that kind of programming.
Since its launch, MEXICANAL has been broadcast across the entire United States on the DIRECTV MÁS network (channel 412). Now, with the process of digitization underway, the options have multiplied. It is now broadcast on an open signal via the so-called "multicasting" platform in the cities of San Antonio (WOAI-DT), Las Vegas (KTNV-DT), Tucson (KGUN-DT), Boise (KIVI-DT), and Twin Falls (KMVT-TV). In addition, Comcast, the largest cable operator in the United States, has begun to distribute MEXICANAL's signal in such important markets as Chicago and Boston, with plans to expand to other cities with a high number of residents of Mexican origin.
MEXICANAL Network’s robust programming lineup features its very own daily half-hour news program, “MX24 Noticias” (MX24 News), covering the top national and international news; “De Kiosko en Kiosko”, in which host Cornelio Garcia visits different municipalities in Jalisco to explore their culture, customs and traditions; "Al Dia Tu Casa", a daily magazine show; “Reportajes de Alvarado”, hosted by Eduardo Alvarado from different towns of Nuevo Leon; and “Click Club”, a show for children. The channel also produces a number of specials throughout the year, including “El Grito de Independencia” (The Cry of Independence) and “El Dia de Muertos” (Day of the Dead).
The Network has been recognized for its innovative accomplishments. The channel made headlines when it opened its state-of-the-art production and transmission facility in San Luis Potosi, in central Mexico. Utilizing a unique file delivery system for programming which greatly reduced time and costs for scheduling, transmission and storage and eliminated the use of videotape, the facility was a first among Latin American broadcasters.
MEXICANAL Network has garnered appreciation for its efforts to create awareness among the Hispanic community about important social and educational programs, one such example being the IME Scholarship Program, a fund that aims to elevate the educational level of first-generation Hispanics.
In addition, MEXICANAL Network has earned eight coveted Promax/BDA Promotion and Marketing Awards (three gold, two silver and three bronze ones) for its outstanding promotional spots and campaigns.
About Cablecom
Cablecom is one of the largest cable operators in Mexico. Year after year, it makes important investments in its telecommunications network in an effort to continue as a technology leader in the market. With over 2000 employees, Cablecom provides video, voice and data services to more than half million households in over 90 cities in the states of Campeche, Coahuila, México, Guanajuato, Hidalgo, Jalisco, Michoacán, Puebla, San Luis Potosí, Tabasco, Tamaulipas, Tlaxcala, Veracruz, Guerrero and Zacatecas.
About Castalia Communications
Castalia is an independent producer and distributor of broadcast, satellite, cable and web-based programming. The company also provides advertising sales, channel distribution, affiliate relationship management, content acquisition and business development consulting services. Current clients include BBC World, Satélites Mexicanos S.A. de C.V. (Alterna’TV) and TV Globo Internacional. Castalia has offices in Atlanta, New York, Miami, Mexico City, Sao Paulo (Brazil), Lima (Peru) and Barcelona (Spain).
CASTALIA COMMUNICATIONS
Luis Torres-Bohl
President
Maruchi Urquiaga
Sr. VP Programming and Production
Mark Henderson
Executive Vice President / Syndication Sales
John Pérez
Sr. VP Sales and Advertising
jperez@castaliacom.com
Charles Wing
Sr. Vice President of Syndication
chuck@mexicanal.com
Fernando Polar
Vice President of Finance
Pryor & Associates
Public Relations
- www.castaliacom.com
- Phone: (770) 396-7850
- Fax: 770-396-3464
- 1532 Dunwoody Village Parkway
- Suite 203
- Atlanta, Ga. 30338
- USA
CABLECOM
- www.cablecom.com.mx
- Phone: 011 52 (55) 5279-9800
- Bosque de Duraznos 55, Piso 3li>
- Col. Bosques de las Lomas
- C.P. 11700, D.F.
- México